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Peacock Automotive is pleased to announce the addition of retail automotive veteran Jim Thayer as its new chief operating officer.

As the company's new COO, Thayer oversees the daily operations of Peacock Automotive dealerships in South Carolina, Georgia and Florida.

"I genuinely admire Peacock Automotive's philosophy of doing the right thing and putting customers and staff first," said Thayer. "When the opportunity presented itself, it was just a natural decision for me."

Thayer has more than 30 years of experience in the retail automotive business. He was most recently the retail operations manager for Berkshire Hathaway Automotive, one of the largest automotive dealer groups in the country, where he oversaw 34 dealerships in Texas and Missouri.

"There was no question that Jim was the perfect candidate for the position," said Warner Peacock, Peacock Automotive's President and CEO. "It's more than skills. It's our values and goals that are aligned, and that's what will make this growing business successful."

Thayer, a native of Michigan, will relocate to Bluffton from Dallas with his wife, Julie.


Peacock Automotive Delivers Maserati and Alfa Romeo Luxury to the Lowcountry

Peacock Automotive has announced the addition of a new Maserati and an Alfa Romeo dealership at the Peacock Auto Mall in the Savannah-Hilton Head area.Peacock Maserati has opened as the first and only dealership in the Savannah, Ga., and Hilton Head, S.C., area to offer the luxurious car-buying experience of the signature Maserati brand. The new 18,000-square-foot dealership will offer a large selection of new and pre-owned Maserati luxury vehicles, including parts and service.

Maserati is recognized as the largest luxury car manufacturer in the world. Headquartered in Modena, Italy, and owned by Fiat Chrysler Automobiles, Maserati has designed custom, luxury automobiles since 1914. Its vehicles are popular for their blend of luxury and class, as well as for their high-performance standards. The Maserati brand is also well known in the racing world, having participated in various forms of motorsports from Grand Prix to Formula One, sports car racing and touring car racing since the 1920s.

Peacock Automotive is also pleased to announce that Peacock Alfa Romeo has opened at the Peacock Auto Mall, joining Alfa Romeo of Savannah, located at 10 Eisenhower Drive in Savannah, in offering premiere sales and service of the signature luxury vehicles. Founded in Italy in 1910, Alfa Romeo is known for sporty vehicles and has been involved in car racing since 1911. In 2007, the Alfa Romeo brand became a subsidiary of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy.

"We are pleased to offer the luxury Maserati brand for the first time in this area, as well as to offer a new Alfa Romeo dealership at the Peacock Auto Mall," said Warner Peacock, president and CEO of Peacock Automotive. "These, our fourteenth and fifteenth brands at the Auto Mall, along with the renovations and expansion at our 7.5-acre property in Savannah has allowed us to offer a greater selection of vehicles and services to automotive purchasers and owners than ever before."

Dominic Turnock is general manager of the new Peacock Maserati and Peacock Alfa Romeo dealership, located next to Hilton Head Chrysler Jeep Dodge Ram Fiat at Peacock Auto Mall.


Peacock Automotive Hosts Santa's Workshop for Local Kids
Peacock Automotive will host a free family event on Dec. 9 at Peacock Auto Mall

(JASPER COUNTY, SC) Peacock Automotive plans to host "Santa's Workshop" from 2-5 p.m. on Saturday, Dec. 9, for local families. The event will be free of charge and will take place at the Peacock Auto Mall, located at 84 Auto Mall Blvd. near Bluffton.

Guests will enjoy photos with Santa Claus, gingerbread cookie decorating, a hot chocolate bar and free hot dogs. Live musician, David Ross, will be performing Christmas carols that guests are encouraged to sing along.

There will also be a toy collection drive benefiting the Boys and Girls Club of the Lowcountry. Wish-list items for the toy drive include children's books, coloring books, toy trucks, building blocks, multicultural dolls, musical toys, play dough sets, large piece puzzles, pull toys, sports equipment, board games and art supplies, including glue sticks, markers, scissors and stickers. All toys must be new and unopened and can be dropped off at any dealership in the Peacock Auto Mall from now leading up to the event.

"During the holiday season, we always strive to find ways to give back even more to our community," said Warner Peacock, President and CEO of Peacock Automotive. "Peacock Automotive is centered around our family-first values, and this event is focused on bringing Christmas cheer to the boys and girls of the Lowcountry."

According to the Boys & Girls Clubs of America, 84 percent of members who attend Clubs regularly believe they can make a difference in the community. The Boys & Girls Clubs of the Lowcountry operates six clubs in Beaufort and Jasper Counties with over 2,200 members ages six to 18 years.

For more information, please visit Peacock Auto Mall's Facebook page at

Peacock Automotive Announces Acquisition of Savannah Hyundai

(SAVANNAH, GA) Peacock Automotive has announced it bought the Savannah Hyundai dealership at 7011 Abercorn Street from previous owner Mark Medinger on Nov. 8. With the addition of the new Peacock Hyundai Savannah, Peacock Automotive has expanded its Savannah footprint to cover more than 15 acres with four conveniently located dealerships.

"We have owned the Hyundai dealership in the Bluffton, S.C., area since 2006," said Warner Peacock, President and CEO of Peacock Automotive. "We like the brand and like working with this manufacturer, which is known for offering a 10-year, 100-thousand-mile warranty. The Savannah Hyundai location is also perfect for us, as it is next to our other properties in Savannah."

Peacock Hyundai of Savannah has approximately 30,000 square feet, including a service department, used car facility and new car facility. It's located next to Peacock Automotive's Savannah Volkswagen, Savannah Fiat and Alfa Romeo of Savannah dealerships.

"This new acquisition is now part of the Peacock Automotive family, so customers will receive the same great treatment, service and selection that they receive at all of our other dealerships," Peacock said. "We want our customers to have the best experience possible when buying or servicing their vehicles, and Hyundai will embrace this as well. Our No. 1 goal is zero dissatisfied customers."

The Hyundai dealership was updated recently to meet the car manufacturer's corporate identity standards and to better serve customers. Current employees will stay with the Peacock Automotive group. Overall, the firm will add 60 jobs to its roster of about 600 people employed at its 20 automotive franchises in Georgia, South Carolina and Florida. The company is headquartered at the Peacock Auto Mall at the I-95 Hilton Head Island gateway near Bluffton, S.C.

Angelo Minichiello, who manages Peacock Automotive's other Savannah dealerships, has been named general manager of Peacock Hyundai of Savannah. For more information about Peacock Hyundai of Savannah, visit For Peacock Automotive information, visit or call (843) 208-1258.


NRAM Collision Center Collects Donations for Puerto Rico

NRAM Collision Center, owned by Peacock Automotive, will collect donations for disaster relief efforts to help the citizens of Puerto Rico. A 53-foot trailer was brought to the Collision Center, located on S.C. 170 in Ridgeland, S.C., and will be available for community members to deliver donations until Thursday, Oct. 12.Wish list items for this donation drive include nonperishable foods, general medical supplies, flashlights, batteries, bug repellent, garbage bags, camping cots, canned dog and cat food, gas generators, and hygiene items. Cash donations will also be accepted.

Joanie Iaco, NRAM Collision Center manager said, "One of our technicians at the Collision Center, Pedro Coriano, has three family members who lost their homes in Puerto Rico. At Peacock Automotive, we support all of our team members and their families, and we hope the community will rally to support this cause as well."The donation collection is being organized by Coriano's church, El Santuario De Savannah. This container is one of eight placed around Savannah and Hilton Head. Once filled, the trailer will be shipped to Puerto Rico through the Port of Savannah.

The former New River Auto Mall, established in 2002, is doing business as "Peacock Auto Mall." As part of the Peacock Auto Mall, the NRAM Collision Center will be rebranding to Peacock Collision Center later this month. The street address is 1667 N. Okatie Highway, Ridgeland, S.C., 29936.

For more information on the donation drive, and for a full list of shipping container locations, visit


Peacock Automotive Rebrands New River Auto Mall to Peacock Auto Mall in Celebration of 15th Anniversary(JASPER COUNTY, S.C.)

Peacock Automotive has announced a change in branding to reflect its commitment to bringing top car lines to the Lowcountry.

The former New River Auto Mall, established in 2002, now will be doing business as "Peacock Auto Mall."

The automobile retailer's new name and logo were released during an unveiling event on Thursday, Sept. 7. The exterior rebranding was recently completed on U.S. 278 just outside Bluffton, S.C.

"We were excited to celebrate our fifteenth anniversary this year and wanted to celebrate in a very special way," said Warner Peacock, president and CEO of Peacock Automotive. "The rebranding of Peacock Auto Mall now associates the family name with the property along with showing the connections to our other dealerships."

As part of the changeover, the company has changed the look associated with the brand, Peacock said.

"We softened up the logo and made some color modifications that better represent the current identity of our company," he said. "We also added a silhouette of a car to evoke the sense of excitement you feel when test driving the inventory at our dealerships."

Peacock Auto Mall covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. It employs approximately 330 people and features 13 brands, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen.

Peacock Automotive also owns and operates dealerships in Savannah, Ga., Columbia, S.C., and Orlando, Fla., as well as the New River Wellness Institute and the NRAM Collision Center.

During Thursday's unveiling, Peacock Auto Mall and the American Heart Association unveiled the "Midsummer Night's Dream" theme for the 21st Annual Heart Ball of the Southern Coast. Audi Hilton Head is the Legacy Sponsor for the Heart Ball, which will be held on Feb. 5 with 400 guests  expected. For more information on the Heart Ball, visit

Peacock Auto Mall and the American Heart Association also collected heart-healthy food donations, as well as hurricane preparation materials, for Bluffton Self Help. Located at 39 Sheridan Park Circle in Bluffton, the non-profit provides a variety of services such as short-term emergency financial assistance. In 2016, the organization served more than 10,000 people and provided approximately $125,000 to 355 families for short-term emergency assistance. For more information, visit

For more information about Peacock Automotive, call (843) 208-1258 or visit


Peacock Automotive owns and operates 20 automotive franchises in Georgia, South Carolina and Florida, and employs more than 600 individuals. The company's headquarters are located at the Peacock Auto Mall that covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. Thirteen brands are featured at the Auto Mall, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen. Additionally, the company owns Savannah Volkswagen, Alfa Romeo & Fiat of Savannah and Jaguar Land Rover Columbia in Columbia, S.C. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Subaru and Peacock Ford in Orlando, Fla. Peacock Automotive also owns and operates the NRAM Collision Center and the New River Wellness Institute in South Carolina. For more information about Peacock Automotive, call (843) 208-1258 or visit


Peacock Auto Mall

225 Drivers Way, Suite B
Directions Hardeeville, SC 29927

  • Sales: 843-208-1258
  • Service: 843-208-1258
  • Parts: 843-208-1258


  • Monday 9:00AM-8:00PM
  • Tuesday 9:00AM-8:00PM
  • Wednesday 9:00AM-8:00PM
  • Thursday 9:00AM-8:00PM
  • Friday 9:00AM-8:00PM
  • Saturday 9:00AM-8:00PM
  • Sunday 1:00PM-5:00PM